You've seen that I can draw...
So what?
Artists create,
audiences observe,
and consumers purchase,
so on & so forth:
As John Berger puts it:
"The meaning of the original work no longer lies in what it uniquely says but in what it uniquely is. How is its unique existence evaluated and defined in our present culture?
It is defined as an object whose value depends upon its rarity. This value is affirmed and gauged by the price it fetches on the market. But because it is nevertheless a 'work of art'—and art is thought to be greater than commerce—its market price is said to be a reflection of its spiritual value.
Yet the spiritual value of an object, as distinct from a message or an example, can only be explained in terms of magic or religion. And since in modern society neither of these is a living force, the art object, the 'work of art,' is enveloped in an atmosphere of entirely bogus religiosity."
​
Ways of Seeing, p. 21
So if art lives within a mist of bogus religiosity,
let me use fashion as an answer to the following questions:
[click on box to load article]
But how does one create and then find value in original work?
And how does it generate cultural capital?
Allow me pick your brain for a minute.
